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domain	anthonydeguzman.com
summary	This individual spearheaded growth and marketing initiatives for Toyota Canada, building a six-person growth team and driving user acquisition, retention, and activation strategies across multiple channels. Their expertise included managing key performance indicators (CPACPL, LTV), utilizing Periscope Data for data visualization, and executing growth strategies on web, mobile, app, and messenger platforms. Notably, they led the implementation of the Covers referral program and significantly improved organic search rankings through SEO optimization, alongside innovative use of Google AdWords Scripts to develop custom tools for monitoring and adjusting campaigns.
title	Anthony De Guzman \| Developer & Growth Strategist
description	Anthony De Guzman - Developer, Startup Founder, and Growth Marketing Specialist based in Toronto.
keywords	growth, marketing, experience, founder, development, acquisition, january, december, skills, projects, user, tech, data, canada, search, page, rankings
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nslookup	A 172.67.133.86, A 104.21.5.108
created	2025-11-08
updated	2026-02-02
summarized	2026-02-03