Summary

The ARPP (Laboratoire d’Études et d’Analyse des Publicités) is an organization focused on regulating digital advertising practices and promoting responsible advertising. Its activities include monitoring advertising trends, conducting research, offering training programs (e-learning and workshops) on topics like responsible advertising, influence, and consumer protection, and collaborating with various organizations such as the UN Global Compact, Union des Marques, and AFNOR Certification. The ARPP also manages a foundation dedicated to supporting responsible advertising initiatives and research, including awards and a master’s program in consumer law. Key areas of focus are advertising ethics, influence, sustainability (RSE), and ensuring fair representation in advertising campaigns.

Title

ARPP – Professional Advertising Regulatory Authority

Description

The ARPP, formerly BVP, is a regulatory body aiming to promote healthy, truthful and fair advertising as well as responsible communication.

Keywords

plus, nous, atelier, communication, formation, certification, rapport, influence, sommes, forum, code, etudes, marketing, nations, club, talents, image

NS Lookup

A 178.33.104.5

Dates

Created 2026-02-13

Updated 2026-02-13

Summarized 2026-03-18