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domain	bionic-ads.com
summary	This website, “Learning Center,” offers comprehensive resources for media planning and buying professionals. It covers foundational concepts like what a media plan, media buying, and media mix modeling are, detailing the roles of media planners and outlining the 9 and 11 steps involved in each process. The site provides templates for various media planning documents (Media Plan, Media Authorization, Placement Naming Convention), tools like a cost calculator and workflow diagram, and calendars for broadcast schedules from 2023-2026. It also delves into key advertising metrics (Reach, Frequency, GRPs, etc.), explores the cost of relevant software, and examines emerging trends like the use of AI in the field. Finally, it highlights top trade publications and offers a demo of their media planning and buying tools.
title	Bionic Advertising Systems - Smarter Media Planning & Buying
description	Want smarter media buying? Bionic is the only all-in-one software that automates media planning and media buying across all media channels, in all markets.
keywords	media, planning, buying, advertising, broadcast, more, free, joseph, plan, cost, calendar, search, news, software, patrick, santiago, calendars
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nslookup	A 209.87.149.12
created	2025-04-12
updated	2026-02-02
summarized	2026-02-03