Summary

Fandom Engine, powered by MACH technologies (Microservices, API-first, Cloud-native, and Headless), is a CMS and DAM platform designed to enhance fan engagement, optimize data, and drive revenue for sports organizations. Key benefits include significant growth in impressions (87%), merchandise revenue (70%), and database size (65% across 7 platforms, with a 37% YoY growth rate and a centralisation resulting in 2,000 growth). Operational efficiencies are highlighted with a reduced match agenda production time (1 hour vs. 48 hours). Cortex offers a Fan Data Platform (FDP AI) and associated tools like Campaigns Manager, Asset Allocator, and Cast Playout Software, alongside in-stadium activation solutions. Recent announcements include the appointment of Sharon Tuff as VP, Revenue and the launch of the Cortex Research Group. The platform is utilized by major sports organizations and offers content, activation, and data marketing solutions, along with SSO and inventory management.

Title

Cortex | Fan Engagement & Marketing Technology | Sport

Description

Built for sport, Cortex provides Fan Engagement & Marketing Technology across content, data & marketing, sales & sponsorship and stadium display. Engage fans & drive revenue.

Keywords

data, more, content, cortex, activations, management, asset, sports, revenue, marketing, platform, using, cast, software, manager, inventory, campaigns

NS Lookup

A 198.202.211.1

Dates

Created 2026-02-16

Updated 2026-02-16

Summarized 2026-03-20