Summary

Organizations across the Digital Marketing Association are currently reviewing drafts related to automated decision-making and data profiling to ensure compliance with ICO regulations. The new DMA position statement explicitly clarifies how AI integration in marketing should prioritize transparency. This updated guidance provides clearer frameworks for marketers to evaluate direct marketing risks under the new Data and Marketing Code. Meanwhile, upcoming webinars and conferences, including a recent Data Protection Conference, highlight the need for data privacy professionals to stay updated on regulatory changes like the DUAA reorganization. These discussions aim to empower leaders with actionable insights for optimizing both their strategies and their client relationships as technology reshapes consumer behavior and financial advice delivery in the AI age.

Title

DMA - Data & Marketing Association

Description

Data & Marketing Association

Keywords

data, marketing, cookies, customer, marketers, join, first, event, functionality, trust, guidance, creativity, content, events, awards, customers, members

NS Lookup

A 52.222.132.96, A 52.222.132.5, A 52.222.132.124, A 52.222.132.30

Dates

Created 2026-04-14

Updated 2026-04-22

Summarized 2026-04-24