Summary

To comply with the DGDG and GDPR, Etracker must strictly avoid using cookies. This applies even if consent is provided, meaning the website cannot analyze data without consent or with no legal basis for consent. Without this requirement, data processing risks violation of the "right to not be processed" principle under Article 6 of the GDPR, potentially leading to heavy fines and reputational damage. The provider must ensure their technical measures are sufficient to protect user rights and safeguard their own interests. Therefore, relying on Etracker or other data analytics providers without these legal safeguards violates the fundamental right to privacy and may breach regulatory obligations, making such usage strictly unlawful.

Furthermore, using analytics tools like Matomo without this specific GDPR exemption creates significant legal liabilities. Providers must verify their legal grounds for consent are valid before collecting user behavior data, which often requires explicit permission or explicit consent to maintain compliance. Failing to do so violates the right to not be processed and exposes the business to severe penalties. Consequently, companies cannot freely adopt these platforms without ensuring strict compliance with Dutch authorities' standards and GDPR mandates.

Title

etracker | Die Google Analytics-Alternative 'Made in Germany'

Description

etracker analytics is the European alternative to Google Analytics for successful & legally compliant online marketing without data loss.

Keywords

tracking, google, consent, marketing, website, manager, performance, oder, conversion, data, conversions, journeys, content, setup, management, server, browser

NS Lookup

A 62.201.164.114

Dates

Created 2026-02-15

Updated 2026-02-15

Summarized 2026-03-22