Summary

In 2026, major Australian sports brands are launching a comprehensive strategy for their 50 content partners, 100 brands, and 70,000 hours of live streaming content. This winning approach aligns with Binge Branded, Narratv, and Livewire through a multi-platform partnership that includes a new AI sports marketing suite for Foxtel Media and its parent company, DAZN. The initiative features a Data Partnership with Snowflake to modernize the platform, a brand-first approach via Foxtel Socials, and a new market-leading marketing initiative for Kayo Buddy Proven ROI. Additionally, the team has introduced advanced advertising innovations to Foxtel Media's Upfront, alongside a wave of AI companion tools for SPORTS and BINGE, revolutionizing the gaming advertising landscape in Australia.

This 2026 strategy positions DAZN and Foxtel Media in a competitive tier above global competitors, leveraging a Data Partner with Snowflake and a new Market-first AI Sports Mate to drive high-performing content. By merging DAZN and Foxtel Media into a single strategic arm, the group is set to create a unified environment for sports media, ensuring that the latest ad formats and live experiences are accessible to all Australian brands in a single unified campaign. The resulting initiative is designed to revolutionize how Australian brands interact with the gaming industry, driving growth through proven marketing methods and a robust ecosystem of live and on-demand content.

Title

HOME | Foxtel Media Upfront 26

Description

HOME | Foxtel Media Upfront 26

Keywords

media, sales, sports, binge, director, read, more, content, business, group, retail, gaming, partnership, kayo, marketing, head, brand

NS Lookup

A 185.230.63.186, A 185.230.63.107, A 185.230.63.171

Dates

Created 2026-02-16

Updated 2026-02-16

Summarized 2026-03-22