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domain	goodisthenewcool.com
summary	This website showcases a collection of articles highlighting innovative and purpose-driven businesses and individuals addressing global challenges like climate change, social impact, and sustainability. The content is organized around four key themes: “Live,” “Work,” “Play,” and “Act,” reflecting a focus on positive trends and impactful actions. Featured companies and individuals include Kindred, Intrepid Travel, Airiva, Triarchy, Lightyear, Riot Games, and Billie Eilish. The site’s content covers areas such as sustainable fashion, electric vehicles, design, architecture, and the use of technology to create positive change through initiatives like thrifting and air pollution transformation. It emphasizes a global movement for change through stories of inspiration, impact, and innovation delivered across various formats – articles, video, events, and podcasts.
title	Good is the new Cool \| Stories of inspiration, innovation, and impact
description	Join "Good is the New Cool" to explore purpose-driven marketing strategies. Connect with changemakers, discover inspiring content, and learn how brands are making a positive impact.
keywords	article, good, change, articles, work, play, climate, fashion, impact, denim, brand, blazing, path, luxury, video, globe, winner
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nslookup	A 75.2.60.5
created	2025-04-19
updated	2026-02-01
summarized	2026-02-02