Summary

Hightouch is a comprehensive data and AI platform dedicated to agentic marketing, designed to transform fragmented data sources into seamless customer experiences. This ecosystem enables marketing teams to bypass traditional enterprise solutions by leveraging Hightouch's Composable CDP capabilities. Its core function involves deep integration with over 250 tools across various industries to create a unified view of customer journeys. Key services include real-time personalization, AI-driven audience targeting, and advanced identity resolution to match users. By consolidating diverse data, the platform supports intelligent campaign analysis, journey orchestration, and dynamic digital experiences for retail, eCommerce, and financial services. The system utilizes Reverse ETL processes to reverse-engineer data from warehouses, allowing teams to stitch together unique insights into actionable strategies.

A significant advantage offered is its high performance, with a proven Track & Trace score of 100 in the Americas, a recognition from Digiday as an Omnichannel Analytics Solution of the Year. The platform boasts robust governance features like access controls and SOC 2 Type 2 and ISO 27001 certification, ensuring data integrity even for enterprise-level deployments. It achieves significant return on investment (ROI) by increasing ad match rates while enhancing customer engagement through predictive enrichment. Furthermore, the solution empowers organizations to manage complex workflows using Identity Resolution and Stitch users together, supporting new infinite content creation strategies.

Ultimately, Hightouch stands as a technology partner of the year for Retail and Consumer Goods, celebrated by Forrester for naming it a Strong Performer Award for Data Analytics Product. It serves as a leader in the Gartner Magic Quadrant for CDPs and is being invested by Databricks to foster a data infrastructure ecosystem. For marketing teams, it provides a scalable path to deliver 1:1 experiences at scale using reinforcement learning, ensuring that customer 360 views remain transparent and controlable. The system also integrates seamlessly with major sources like Snowflake, Databricks, and AWS Redshift, offering a single source of truth for advertising. Whether for B2B SaaS, hospitality, or healthcare, the solution connects to 250+ tools, enabling marketers to be limitless with their audiences.

Title

Hightouch | Customer Data & AI Platform for Marketers (CDP & AI Agents) | Hightouch

Description

Hightouch is a data and AI platform for personalization and targeting. We solve data, so your marketers can focus on strategy and creativity.

Keywords

data, marketing, year, platform, customer, more, partner, campaigns, audience, events, time, service, read, leader, best, content, build

NS Lookup

A 76.76.21.21

Dates

Created 2026-03-09

Updated 2026-04-13

Summarized 2026-04-16