Summary

Paula Molinar, head of demand gen at Paddle, explains how contact-level advertising can drive sales alignment and achieve 2x win rates for brands with high conversion rates. Justin Lopez, an ABM manager at Bonterra, demonstrates a 5.6X ROI strategy where Amplitude targeted decision-makers with Influ2 directly to increase pipeline while delivering 2x win rates. Marcus Akerland, senior performance marketing at Amplitude, shares how Marketbridge scaled contact-level ads to gain 6x more accounts in pipeline through data-driven targeting. Amy Grucela, senior marketing strategy at Marketbridge, confirms this approach allows ABM to focus on individual decision-makers rather than accounts, leading to measurable returns.

Together, these insights suggest that shifting focus to contact-level behavior yields higher engagement. The provided text highlights key capabilities including a cohort builder, revenue reporting, and a signals center, offering businesses resources to refine their strategy. Embracing product-led, contact-level campaigns offers unique opportunities for revenue reporting and signal optimization, allowing companies to win faster with less investment than traditional account-based models.

Title

Influ2 | Contact-Level ABM

Description

Reach named buyers at every stage of the buying journey. Revenue follows focus.

Keywords

contact, sales, level, marketing, more, people, buyers, manager, insights, revenue, team, accounts, intent, need, right, contacts, target

NS Lookup

A 34.107.254.219

Dates

Created 2026-02-14

Updated 2026-02-14

Summarized 2026-03-22