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domain	interactivead.ru
summary	IAB Russia.2025 - E-Retail Media PDF This document, "E-Retail Media," outlines the projected growth and development of the e-retail media market in Russia, as analyzed by IAB Russia. It forecasts significant expansion through 2025, driven by increasing online shopping penetration and evolving advertising strategies. Key trends discussed include the rise of brand-sponsored content within e-commerce platforms, the shift towards personalized advertising, and the potential for new data-driven solutions. The report highlights the importance of this market segment for both retailers and brands, and provides insights into its future trajectory.
title	ARIR - Association for the Development of Interactive Advertising in Russia
description	The Association for the Development of Interactive Advertising (ARID) unites the largest advertisers, advertising and digital agencies, leading Internet platforms
keywords	retail, media, data, association, russia, advertisers, barometer, marketing, talks, teaches, telegram, sustainability, insight, ecosystem, audio, network, commerce
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nslookup	A 45.130.41.179
created	2025-05-31
updated	2026-02-01
summarized	2026-02-02