Summary

Kajabi, as the leading VP of Design, led and scaled a team of ten designers to rebuild the entire B2B application by restructuring its data architecture. Through comprehensive redesigns of the UI and a robust design system, they successfully boosted sales conversion and customer satisfaction metrics by 30%. Meanwhile, Weedmaps, where I held a dual role as VP of Product Design and Brand Creative, oversaw a global redesign for 20 design professionals. This project involved constructing a sophisticated design system across both the business suite and consumer products to deliver superior brand experiences globally.

Through these strategic initiatives, the teams implemented design excellence that directly enhanced business outcomes by 30% and elevated overall customer satisfaction scores, while Weedmaps refined its product design systems to ensure consistency and innovation in both internal and external environments.

Title

Jason Carlin - Design Leader and Practitioner

Description

Jason Carlin - Design Leader and Practitioner

Keywords

design, system, work, products, more, case, business, like, google, clear, experience, product, boring, designers, study, resume, lead

Categories

E-commerce

NS Lookup

A 198.202.211.1

Dates

Created 2025-11-09

Updated 2025-11-09

Summarized 2026-03-22