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domain	mightily.com
summary	Integrated Approach successfully executed a comprehensive media strategy encompassing digital and traditional channels to reach job-seekers and career-minded individuals. This strategy utilized branded audio ads (Power Up) across streaming platforms, achieving exceptionally high listen-through rates (LTR peaking at 95.29%), alongside targeted paid search and display campaigns. The campaign’s core message centered around Country Boy, positioning it as a brand offering authentic connection, belonging, and Kentucky’s traditional values – craftsmanship, ingenuity, and charm – for adventurous individuals.
title	Web Development, Branding, Creative, & Media Services \| Mightily
description	Mightily is an award-winning agency specializing in web design, branding, creative, and media services to help you create and connect.
keywords	brand, country, kentucky, arts, positioning, website, site, video, performing, messaging, community, beer, work, louisville, brewing, guide, approach
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nslookup	A 165.227.195.229
created	2025-11-06
updated	2026-01-01
summarized	2026-01-31