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domain	mmaglobal.com
summary	MMA Global is a marketing organization focused on data-driven marketing growth strategies. Their work centers around measurement, marketing optimization, and brand performance. Key initiatives include research projects like the MMGF Research Initiative (outperforming traditional marketing by 50% on ROAS) and the Brand as Performance research initiative. They address critical questions around brand lift, data privacy, and the role of marketing in overall firm growth. MMA Global utilizes a global presence across North America, Asia Pacific, Europe, the Middle East & Africa, and Latin America, offering insights and frameworks to help marketers achieve sustainable growth.
title	MMA Global \| #ShapeTheFuture of Marketing
description	The MMA’s mission is to accelerate the transformation and innovation of marketing, driving business growth with closer consumer engagement.
keywords	marketing, more, data, marketers, growth, state, future, impact, privacy, brand, framework, measurement, organizations, maturity, business, drive, knowledge
upstreams	bettercmos.com, acepi.pt
downstreams	linkedin.com, x.com, instagram.com, youtube.com, bettercmos.com, smartbrief.com, forbes.com, sinch.com
nslookup	A 172.67.223.225, A 104.21.46.53
created	2024-02-12
updated	2026-01-29
summarized	2026-01-30