Summary

Adam Schoenfeld, a market researcher and technology expert, is leading a critical analysis in the evolving landscape of Artificial Intelligence for B2B marketing and sales teams. His focus is on addressing high-growth problems like market map planning and converting leads with enterprise-grade tools. In a podcast titled "Adam Schoenfeld" from the Keyplay and me platform, he discusses how AI is rapidly transforming the digital landscape, particularly in the gig economy and remote work scenarios.

The core theme covers the GTM gap, where traditional sales strategies often lag behind AI-driven automation. Topics include identifying top AI companies that open up Human Selection Direct roles, utilizing 39% of top AI firms for open GTM roles, and evaluating legacy problems like churn. The content emphasizes mapping market opportunities for 2026 planning using templates beyond traditional Business-to-Business metrics, highlighting the need for agents to handle complex B2B workflows. Ultimately, the narrative highlights that AI is essential for modern B2B marketing, offering a significant shift from fragmented strategies to unified, scalable business models.

Title

PeerSignal | Adam Schoenfeld | Substack

Description

Studying modern GTM strategies, markets, and the people driving them. Join 18K+ B2B marketing & sales leaders for data-backed research, analysis, and in-depth interviews. Click to read PeerSignal, by Adam Schoenfeld, a Substack publication with tens of th

Keywords

adam, marketers, home, problem, examples, companies, marketing, real, cases, sign, services, archive, joining, inflection, acquisition, means, positioning

NS Lookup

A 3.231.35.217

Dates

Created 2026-04-14

Updated 2026-04-14

Summarized 2026-04-25