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domain	perpetua.io
summary	Megan Loveland, as Associate Manager at Crocs, is focused on optimizing Amazon advertising campaigns through the use of Perpetua. Her strategies include: efficiently managing ACoS and increasing budgets, leveraging automated budget increases for Prime Day (75%), boosting spending on category keywords (15%), and adjusting spend based on organic rankings (decreasing spend on "hot sauce"). Perpetua provides transparency and control over Amazon operations, enabling growth for multiple brands like Cartograph, Delta Galil, and Crocs, exemplified by success stories like Mikes Hot Honey and Crocs’ overall market share growth. Perpetua is recognized as a leader on G2, having been named a leader nine consecutive times.
title	eCommerce Advertising Software \| Perpetua
description	Perpetua provides eCommerce advertising software and managed services for marketplaces including Amazon and Instacart — plus solutions for Amazon DSP, OTT and Google ads.
keywords	growth, advertising, increase, total, sales, demo, true, optimization, impact, budget, media, book, drive, performance, business, amazon, market
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nslookup	A 172.66.166.171, A 104.20.31.40
created	2025-07-21
updated	2026-01-27
summarized	2026-01-31