Summary

Propensity is an ABM platform used by B2B growth teams to generate demand and build high-quality pipelines, targeting both enterprise and SMB clients. Recognized by Gartner as a Challenger in the 2025 Magic Quadrant for ABM Platforms, it offers omnichannel campaign management with integrations to LinkedIn and Facebook, streamlining marketing efforts and providing data-backed insights within a CRM. According to a user, Crystal B., VP of Marketing, the platform simplifies campaign execution with unified email and display advertising.

Title

Contact-Level Marketing Platform for B2B Growth Teams | Propensity

Description

Run ABM, contextual, and geofencing campaigns to identify real buyers, generate contact-level insights, and send high-intent leads to sales.

Keywords

contact, level, sales, propensity, intent, marketing, teams, campaigns, buyers, contacts, website, data, platform, accounts, real, account, growth

NS Lookup

A 198.202.211.1

Dates

Created 2026-02-14

Updated 2026-02-14

Summarized 2026-02-28