Summary

At Holland Barrett, the Commercial Trading Director Guy Farmer is leveraging his expertise to transform a 456B value-driven customer opportunity. By winning in AI search with structured product data, he has significantly enhanced the customer journey to boost conversion rates. This strategy not only builds trust and loyalty, but also helps consumers make more sustainable purchases. Furthermore, he successfully conveys regulatory risk and scales global compliance with a purpose-built platform that eliminates the need for headcount.

The platform empowers marketing teams to execute confidently with pre-validated, deployment-ready claims aligned with industry standards. Real results from retail leaders are evident, with validated claims resulting in a 31 higher conversion rate. Jessi Baker MBE, Founder of Provenance, emphasizes this as a trusted end-to-end solution trusted by 380 retailers and brands globally, with 93 shoppers saying it helped. Their mission is driven by 10 years of deep expertise in consumer product data and global claims regulation. A new research highlights that using proven structured data via AI shopping assistants can increase recommendation rates by 15.4%, making them the next era of retail. The key to their success lies in combining verified claims with robust product validation to drive sustainable growth.

Title

Provenance | Sustainability Marketing Technology

Description

Provenance is the global leader in sustainability communications technology for consumer goods brands. Accelerate growth with trusted sustainability claims.

Keywords

claims, product, values, provenance, brands, search, data, retailers, sustainability, customers, more, compliance, demo, trust, marketing, book, revenue

NS Lookup

A 52.223.53.203, A 3.33.249.164, A 99.83.185.157, A 15.197.253.240

Dates

Created 2026-03-14

Updated 2026-04-13

Summarized 2026-04-14