Summary

The Hamburg city bus system is establishing a new design strategy to unify communication across all digital and physical touchpoints through enhanced color elements and precise motion principles. This initiative aims to present a consistent and cohesive image to passengers, ensuring that new features and design choices align seamlessly with existing public transport services. The project will see significant investments from two new agencies, LHLK and Burson, who are expanding their team in Berlin. They are now partnering with the Hamburger Transport- und Logistik-Agentur (HGLA) to focus on regulated sectors including defense, energy, and technology. These new collaborations will help drive innovation within this specialized industry by providing expert guidance and resources to support future development and strategic goals for the public transit network.

Title

Home

Description

The specialist medium for communication in the public sector delivers trends, best practices and insights directly from the industry - always up to date!

Keywords

public, marketing, newsletter, affairs, jobs, land, know, events, sachsen, design, business, will, media, berlin, sport, team, plus

NS Lookup

A 46.30.60.85

Dates

Created 2026-04-15

Updated 2026-04-17

Summarized 2026-04-19