Summary

McDonalds is preparing to expand into energy drinks and specialties sodas as part of a broader overhaul of its cold beverage offering, according to The Wall Street Journal. This strategic move suggests a major shift towards more popular, energetic flavors in the United States. Additionally, Nestlé is collaborating with Starbucks to launch Coffee Craft concentrate, which focuses on hydration. Volvic has entered the market with functional hydration products, while Carlsberg Britvic is expanding its J2O range to include a sparkling line. Several major players have also launched new products, including Monin with matcha concentrate, Chobani with peanut butter smores, and Kettle with tortilla chips. Starbucks is rolling out a new bakery range across the UK. SodaStream is now expanding its UK offering with four new flavors. Nescafé and Lipton are diversifying their espresso and iced tea ranges by adding new variants. Culture Pop is launching a sparkling raspberry lemonade, and Carlsberg is adding new sour flavors to its Tango portfolio. Finally, Sun Cruiser is entering the non-carbonated vodka tea segment with the White Tea Vodka product, indicating a deepening of its diverse beverage strategies.

The market is witnessing significant innovation across beverage segments, with brands targeting specific demographics through unique flavors and functional drinks.

Title

Refreshment | News and analysis for the coffee, water & vending industry

Description

The latest news, trends, analysis, interviews and podcasts from the global coffee, water and vending sectors, Refreshment is here to help you improve your business.

Keywords

coffee, water, vending, video, play, europe, drinks, launch, range, machine, industry, bottles, more, news, business, awards, association

NS Lookup

A 185.230.63.186, A 185.230.63.107, A 185.230.63.171

Dates

Created 2026-03-09

Updated 2026-04-15

Summarized 2026-04-15