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domain	solsten.io
summary	This content outlines a comparison of two approaches to content creation and marketing insights: Approach 1 (Left Side): Offers generic, AI-driven insights lacking real-time data and personalization, resulting in low engagement metrics (CTR, CPC) and relying on generalized frameworks. Approach 2 (Right Side): Utilizes data-driven personalization based on real consumer profiles (like a Nike audience), incorporating psychological trait rankings derived from Solstens’ dataset and behavioral forecasting, leading to significantly higher engagement metrics and targeted marketing recommendations. Ultimately, the text advocates for a shift toward personalized content that resonates with specific audiences, moving away from generic, AI-generated solutions.
title	Solsten: Consumer Insights On Demand
description	Know exactly what resonates with any audience — and why — using the world’s most actionable consumer insights platform.
keywords	audience, content, real, people, data, access, insights, users, specific, marketing, first, audiences, segment, predictions, build, consumer, join
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nslookup	A 76.76.21.21
created	2025-11-09
updated	2026-01-29
summarized	2026-01-31