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domain	superweek.hu
summary	This talk addresses the challenges of identifying and tracking AI agents’ behavior on a website, particularly within Google Analytics 4 (GA4). It highlights the lack of established industry standards and the need to understand how users are discovering content and interacting with AI interfaces. The core focus is building an automated anomaly detection engine for GA4 to analyze these “AI touchpoints,” while grappling with technical hurdles like scaling machine learning, utilizing new BigQuery AI functions, and mitigating privacy concerns. The presentation emphasizes filtering out irrelevant data (“noise”) to identify genuine signals and ultimately improve the customer experience.
title	SUPERWEEK 2026: "Five Days of Analytics" (FEB 2-6)
description	SUPERWEEK digital analytics conference is a unique, annual European gathering of data evangelists, analysts data-driven marketing professionals and thought leaders of the Modern Web Industry.
keywords	data, will, conference, talk, tickets, session, more, work, person, lunch, time, have, tracking, google, real, daily, users
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nslookup	A 188.226.192.226
created	2025-12-20
updated	2026-01-27
summarized	2026-01-31