Summary

In this context, family tourism marks a significant wave where Spain represents the tourist destination in the world. According to Turespaña, family tourism covers 27 million international visitors and spending exceeds 35.6 billion euros. This evidence underlines the strategic importance of Spanish destinations in the family tourism sector, driving demand for both external demand and internal demand. The organization, attached to the Ministry of Industry and Tourism, provides key information on these source markets and the behavior of demand for the promotion of Spain as a destination. This research, prepared from the data collected, demonstrates the opportunities to participate in marketing support actions, in marketing and communication actions, or in source markets and demand behavior, which allows the sector to better understand the opportunities for companies and consumers. Current evidence, collected for March 27, 2026, indicates that family tourism reaches close to 27 million international visitors and exceeds 35.6 billion euros in spending. This analysis, prepared by Turespaña, confirms that Spain is a relevant destination in the world, especially in the promotion of family tourism. The report offers useful information about these source markets and the behavior of demand for the promotion of Spain as a tourist destination in the world.

Title

Turespaña, promotion of tourist activity in Spain | tourspain.es in Spanish

Description

Public body, whose action is to support the marketing of Spanish products and destinations, marketing abroad and management of the Spain brand | tourspain.es in Spanish

Keywords

https, para, europa, euros, marketing, exterior, sector, plan, asia, singapore, china, italia, miami, mayo

NS Lookup

A 185.104.134.129

Dates

Created 2026-04-14

Updated 2026-04-14

Summarized 2026-04-15