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domain	vo2cap.se
summary	VO2 has launched “Alta Outdoor AB,” a new brand focused on expanding its presence in Digital Out-of-Home (DOOH) and programmatic advertising through technology and innovation. Alta Outdoor, formerly Leeads AB, is a dedicated outdoor media company with offerings including Livewrapped (header bidding), LeeadsAdProfit (brand exposure on B2B websites), Netric Sales (impression optimization), and Alta Outdoor itself (combining OOH with programmatic and creative solutions). Madington specializes in bringing digital ad experiences to life, and the company’s key figures report 2024 revenue of SEK 345.4M and adjusted 2024 EBITDA of SEK 23.1M. Continuing operations revenue for 2022 was SEK 9.8M, and projected H1 2025 revenue is SEK 146.1M with adjusted H1 2025 EBITDA. The company aims to accelerate profitable growth within the media technology sector.
title	VO2 - Home
description	VO2 is the next generation holding company for the media tech industry. We acquire, invest and inject oxygen into our companies.
keywords	tech, companies, more, till, read, press, extra, team, investor, releases, news, meetings, growth, holding, founder, relations, information
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nslookup	A 198.202.211.1
created	2025-11-10
updated	2026-01-27
summarized	2026-01-31