Summary

Market analysis projects a significant shift in the traditional search landscape with a forecasted 25% drop in volume by 2026, while economic projections suggest a substantial 320 billion dollar impact from Artificial Intelligence entering the Middle East region by 2030. PwC notes that nearly 64% of B2B executives rely on AI to discover vendors, creating a powerful opportunity for businesses to optimize their sourcing strategies. McKinsey highlights the transformative potential of AI, encouraging a transition from viewing technology as a threat to leveraging it as the primary channel for sustained growth within the region. Experts warn against waiting for a future to align with current capabilities, arguing that immediate deployment yields instant results and is critical for maintaining brand security. Furthermore, the region offers robust solutions like Soma AI's AEO platform, capable of predicting and monitoring competitor behavior in real-time, ensuring a negative response is neutralized immediately during competitive activities. This approach integrates seamlessly with existing marketing stacks, providing a comprehensive defense against negative AI feedback while allowing the business to track competitive movements. With 100% AI adoption expected in B2B for vendor discovery, the market is poised for an immediate ROI boost, effectively transforming marketing strategy and ensuring secure brand presence in a volatile tech environment.

Title

Soma AI - Get Recommended by ChatGPT, Claude & Gemini

Description

Be the answer AI recommends. Generative Engine Optimization (GEO) platform for brands in Africa, Middle East, and beyond.

Keywords

brand, search, competitors, soma, marketing, platform, free, audit, brands, presence, gemini, narrative, market, impact, control, source, track

NS Lookup

A 216.198.79.1

Dates

Created 2026-03-09

Updated 2026-04-17

Summarized 2026-04-16