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| domain | xchng.io |
| summary | This system, XCHNG, aims to revolutionize digital advertising by creating a new, tokenized asset class for ads. It achieves this through a smart contract-based workflow for buying and selling ads, coupled with advanced audience targeting and activation. The ultimate goal is to increase ad spend efficiency, enhance security, and establish a standardized “system-of-record” for the industry, ultimately competing with existing platforms like the Kochava Collective and driving wider adoption. |
| title | Blockchain standard for Digital Marketing | XCHNG.io |
| description | Introducing the XCHNG Platform, a digital advertising ecosystem with an open and unified blockchain framework. Learn more and join XCHNG.io. |
| keywords | advertising, system, open, collective, paper, framework, audiences, press, white, will, efficiency, industry, peer, buying, record, true, terms |
| upstreams | kochava.com |
| downstreams | kochava.com, github.com, twitter.com, linkedin.com |
| nslookup | A 3.23.159.70 |
| created | 2024-02-13 |
| updated | 2026-01-28 |
| summarized | 2026-02-02 |
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