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domain	xr.global
summary	XR is a platform focused on simplifying advertising across linear and CTV channels. Key aspects include: * XR Pay App: A mobile app for managing talent and crew payments. * Brand Solutions: Supporting major brands with advertising on game day and across various media formats. * XR Ads: Providing a unified platform for ad operations, encompassing asset management, rights management, and ad delivery. * Industry Accreditation: Achieving MRC accreditation and establishing industry standards. * Efficiency Play: Addressing brand challenges with DAM and optimizing marketing efficiency. * XR State of Pay Report: A report detailing the shift to digital payments in the entertainment industry. The platform offers resources like rate books, media assets (Shots Magazine, Shots Vault), and support channels.
title	XR Extreme Reach \| Homepage
description	Ad Ops runs on XR. Simplify ad production, delivery, talent payments, and rights tracking with one powerful platform.
keywords	brands, rights, platform, talent, assets, advertising, production, management, support, trust, efficiency, brand, campaigns, state, report, game, john
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nslookup	A 198.202.211.1
created	2026-01-24
updated	2026-01-27
summarized	2026-01-31